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101 things I learned® in film school

Tác giả: Neil Landau, Matthew Frederick

This book presents many critical principles of filmmaking, including: how to structure and pitch a screenplay; how to make visible the invisible, such as backstory, motivation, and inner psychology; why it's best to keep your characters plunging into the unknown; the difference between plot, story, ...

101 things I learned® in advertising school

Tác giả: Tracy Arrington, Matthew Frederick

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. Written by an experienced advertising executive and instructor, 101 Things I ...

101 things I learned® in business school : 2nd ed.

Tác giả: Michael W. Preis, Matthew Frederick

An informatively illustrated guide to business principles by a professor, entrepreneur, consultant, executive, and Harvard Business School graduate. 101 Things I Learned® in Business School will appeal to students seeking traction in a demanding curriculum, to self-made entrepreneurs looking to ...

101 things I learned® in culinary school : 2nd ed.

Tác giả: Louis Eguaras, Matthew Frederick

A chef must master countless techniques, memorize a mountain of information, and maintain a Zen master’s calm. This book illuminates the path to becoming a culinary professional by sharing important kitchen fundamentals and indispensable advic.

Public relations case studies from around the world : 2nd ed.

Tác giả: Judy VanSlyke Turk, Jean Valin

The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice―from public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a ...