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Storynomics : story-driven marketing in the post-advertising world

Tác giả: Robert McKee

Contents: Introduction: The marketing revolution. Advertising, a story of addiction; Marketing, a story of deception; Story creation. The evolution of story; The definition of story; The full story; The purpose-told story; Putting story to work. Story and the CMO; Storified branding; Storified ...

ReadyMade : how to make [almost] everything

Tác giả: Shoshana Berger, Grace Hawthorne

This is the “sales copy” section. Here we will talk about how useful, delight-inducing, and excellently well put together this book is. If things have gone a little flat and you’re searching for inspiration, look no further. ReadyMade is full of fun projects for the whole family. It solves ...

Make it new : the history of Silicon Valley design

Tác giả: Barry Kātz

Contents: The Valley of Heart's Delight; Research and Development; Sea Change; The Genealogy of Design; Designing Designers; The Shape of Things to Come.

Think talk create

Tác giả: David Brendel, Ryan Stelzer

By thinking carefully about a challenge, engaging peers in dialogue via open-ended questioning, and building a strategy collaboratively. Think Talk Create enables us to cultivate trust and define collective values, seemingly "soft" attributes that nonetheless markedly increase innovation and, ...

Insight out : get ideas out of your head and into the world

Tác giả: Tina Seelig

Contents: Introduction: inspiration to implementation; Imagination. Engage: the keys to the building ; Envision: all the world's a stage; Creativity. Motivate: you're the customer ; Experiment: break some eggs; Innovation. Focus: take out the trash; Reframe: retrain your brain; Entrepreneurship. ...