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Designing brand identity : a complete guide to creating, building, and maintaining strong brands

Tác giả: Alina Wheeler

Contents: Understanding Identity; Essential Characteristics; Brand Identity Fundamentals; Identity Process; Phase 1: Planning and Analysis; Phase 2: Brand Identity Strategy; Phase 3: Brand Identity Design; Phase 4: Building Brand Identity; Phase 5: Management; Identity Practice; Evolution; Merger; ...

Designing brand identity : a complete guide to creating, building, and maintaining strong brands

Tác giả: Alina Wheeler

Part 1. Perception; Part 2. Proces; Part 3. Practice. .

Navigating ambiguity

Tác giả: Andrea Small, Kelly Schmutte

This thought-provoking, compact designer's guide from Stanford University's Hasso Plattner Institute of Design (aka, the d.school) helps you learn to lean into the discomfort of turning creative thought into intentional design.

The secret language of maps : how to tell visual stories with data

Tác giả: Carissa Carter, Jeremy Nguyen, Michael Hirshon

This thought-provoking, compact designer's guide helps you understand how maps are a part of our everyday thinking, how they organize data, and how they can reframe our point of view.

Design for belonging : How to build inclusion and collaboration in your communities

Tác giả: Susie Wise

An illustrated guide to using design to create feelings of inclusion in groups of all types and sizes, from Stanford University's world-renowned Hasso Plattner Institute of Design, aka, the d.school.