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Marketing management : 11th ed.

Tác giả: Philip Kotler

Understanding marketing management, analyzing marketing opportunities, developing market strategies, shaping the market offering, managing and delivering marketing programs.

Marketing: Principles & Perspectives : 3rd ed.

Tác giả: William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

Marketing in a Dynamic environment, buying behavior, marketing research and market segmentation, product and service concepts and strategies, pricing concepts and strategies, marketing channels and logistics, integrated marketing communications.

Marketing : 12th ed.

Tác giả: Micheal J. Etzel, Bruce J. Walker, William J. Stanton

The field of marketing, identifying and selecting markets, product, price, distribution, promotion, managing the marketing effort.

Microsoft frontpage 97: At a glance

Tác giả: Stephen L Nelson

Microsoft FrontPage 97 is a powerful Web authoring package so comprehensive that it can be daunting to know where to begin. Its visual references provide a complete overview using graphics and dialog boxes marked with explanations and numbered steps. A generous supply of clearly-worded tips and ...

Powerpoint 97 for windows for dummies

Tác giả: Doug Lowe

This book includes six parts: basic Powerpoint 97 stuff; Looking mahvelous; Neat things you can add to your slides; Oh, what a tangled web we weave; Working with presentations; The part of tens.