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e-Business and e-Commerce for managers

Tác giả: H. M. Deitel, P.J. Deitel, K. Steinbuhler

Constructing an e-Business; e-Business and e-Commerce; internet marketing; legal, ethical, social and global issues; e-Business and e-Commerce case studies; Appendices.

The marketing plan

Tác giả: William M. Luther

The role of marketing within a business, decisions to be made before developing your marketing plan, developing your brand personality, developing your marketing plan, feedbeck - Using controls and market research to complete the loop.

Teach yourself windows 95 programming

Tác giả: Charles Calvert

The book provides four different sample programs that explore threads. I shows how to create simple threads, how to manage multiple threads, and how to synchronize threads so that they can share access to your program"s variables and resources. In particular, you will encounter discussions of key ...

Using Java workshop

Tác giả: Clayton Walnum

Java Workshop is SunSoft's recently announced Java visual development environment with a web browser interface, debugger, project manager, and other tools to make Java development easier for Windows 95 and NT and Solaris. This book covers essential Java programming tasks as well as advanced topics ...

Win32 system programming

Tác giả: Johnson M. Hart

With win32 system programming, you can capitalize on your knowledge of high-end operating systems such as UNIX, MVS, and VMS to learn windows system programming quickly. The book presents the core operating system services of wine 32, the common API for the windows 95 and widows NT operating ...