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Straight talk about communication research methods : 3rd ed.

Tác giả: Christine S. Davis, Kenneth A. Lachlan

Part 1: Introduction to communication research; Part 2: Preparing to conduct research; Part 3: Research under the quantitative paradigm; Part 4: Research under the qualitative paradigm.

Persuasion : theory and research : 2nd ed.

Tác giả: Daniel J. O′Keefe

This volume provides a clear, straightforward introduction to theory and research in persuasion, leaving instructors free to hand-pick non-text materials to satisfy ancillary aims. It includes a discussion of research concerning the production of persuasive messages, as well as the more traditional ...

Create your own TV series for the internet : 2nd ed.

Tác giả: Ross Brown

A first of its kind, all-in-one guide to creating short-form TV series for the Internet. Written in a hip and entertaining style in the language of the cyber generation, this book guides the aspiring videomaker from an initial series idea through writing, production, and uploading and marketing a ...

Open TV : innovation beyond Hollywood and the rise of web television

Tác giả: Aymar Jean Christian

Contents: Introduction : independents change the channel. 1. Developing open TV : innovation for the open network, 1995-2005. 2. Open TV production : revaluing creative labor. 3. Open TV representation : reforming cultural politics. 4. Open TV distribution : struggling for an independent market. 5. ...

Experience on demand : what virtual reality is, how it works, and what it can do

Tác giả: Jeremy Bailenson

Virtual reality is able to effectively blur the line between reality and illusion, pushing the limits of our imagination and granting us access to any experience imaginable. With well-crafted simulations, these experiences, which are so immersive that the brain believes they’re real, are already ...