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Decoded : the science behind why we buy : 2nd ed.

Tác giả: Phil Barden, Rory Sutherland

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization. If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind ...

International negotiation in a complex world : updated fourth edition

Tác giả: Brigid Starkey, Mark A. Boyer, Jonathan Wilkenfeld

Contents: Introduction. The board. The players. The stakes. The moves. Outcomers.

Transforming global information and communication markets : the political

Tác giả: Peter F Cowhey, Jonathan D Aronson

This pathbreaking examination of ICT from a political economy perspective argues that continued rapid innovation and economic growth require new approaches in global governance that will reconcile diverse interests and enable competition to flourish. The authors (two of whom were architects of ...

They know everything about you : how data-collecting corporations and snooping

Tác giả: Robert Scheer

They know everything about you is a groundbreaking expos' of how government agencies and tech corporations monitor virtually every aspect of our lives, and a fierce defense of privacy and democracy.

Persuasion : theory and research : 3rd ed.

Tác giả: Daniel J. O′Keefe

Contents: Persuation, attitudes and actions. Social judgment theory. Functional approaches to attitude. Belief-based models of attitude. Cognitive dissonance theory. Reasoned action theory. Stage models. Elaboration likelihood model...