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MKTG

Tác giả: Charles W. Lamb, Joseph F. Hair, Carl McDaniel

1. The World of Marketing; 2. Analyzing Marketing Opportunties; 3. Product Decisions; 4. Distribution Decisions; 5. Promotion and Communication Stratecies; 6. Pricing Decisions; 7. Technology Driven Marketing.

Microeconomics : a contemporary introduction : 8th ed.

Tác giả: William A. McEachern

In a decidedly non-condescending tone, McEachern assumes that students are already intuitively familiar with many economic concepts through their own life experiences. These life experiences are then explained to students as economic concepts with clear and interesting exposition, relevant case ...

Jim Cramer's Mad Money: Watch TV, Get Rich

Tác giả: Jim Cramer; Cliff Mason

It offers advice on how to act on his stock recommendations as delivered through his television and radio shows, in a resource that covers such topics as researching a stock and knowing the best time to sell.

Chemistry & chemical reactivity : 3rd ed.

Tác giả: John C. Kotz, Paul Treichel

Combining thorough instruction with the powerful multimedia tools you need to develop a deeper understanding of general chemistry concepts, the text emphasizes the visual nature of chemistry, illustrating the close interrelationship of the macroscopic, symbolic, and particulate levels of chemistry.

Managerial Accounting: 5th ed

Tác giả: Al L Hartgraves; Wayne J Morse; James R Davis

Chapter 1. Managerial accounting: Tools for decision making; Chapter 2. Cost behavior, activity analysis and cost estimation; Chapter 3. Cost volume profit analysis and planning; Chapter 4. Relevant costs and benefits for decision making; ...