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Principles of marketing

Tác giả: Philip Kotler, Gary Armstrong

The basis of the central principle; Analysis of the view of the market, customer, market information, product, pricing, advertising, distribution of industrial markets, international markets, strategy and planning.

Principles of environmental science : inquiry and applications: 3rd ed.

Tác giả: William P Cunningham, Mary Ann Cunningham

The goal of this book is to provide an up-to-date, introductory view of essential themes in environmental science along with emphasis on details and case studies that will help students process and retain the general principles.

Microbiology (CD)

Tác giả: Robert W. Bauman, Elizabeth Machunis-Masuoka, Ian R. Tizard

This book brings the wonders of microbiology alive while providing a solid, comprehensive introduction to the field. A complete introduction to all general microbiology topics. For college instructors, students, people in the nursing/allied health field, or anyone interested in microbiology.

Principles of microeconomics : 9th ed.

Tác giả: Karl E. Case, Ray C. Fair, Sharon E Oster

Introduction to economics; The market system: Choices made by households and firms; Market imperfections and the role of government; The world economy.

Finite element procedures in engineering analysis

Tác giả: Klaus-Jurgen Bathe

Including: Matrices and linear algebra; The finite element method; Solution of Finite element method equilibrium;...