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Doing quantitative research in the social sciences : an integrated approach to research design, measurement and statistics

Tác giả: Thomas R. Black

This book provides a comprehensive and integrated approach to using quantitative methods in the social sciences. Part I: Introduction to research design; Part II: Measurement design; Part III: Turning data into information using statistics; Part IV: Ex post facto, experimental and quasi- ...

A handbook of media and communication research : qualitative and quantitative methodologies

Tác giả: Klaus Bruhn Jensen

This book presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the ...

The discovery of grounded theory : strategies for qualitative research

Tác giả: Barney Glaser, Anselm Strauss

This book is directed toward improving social scientists' capacity for generating theory that will be relevant to their research. While aimed primarily at sociologists, it will be useful to anyone Interested In studying social phenomena—political, educational, economic, industrial especially If ...

Essentials of understanding psychology : 9th ed.

Tác giả: Robert S. Feldman

Your students are individuals. Do your teaching materials treat them that way? Feldman's Essentials of Understanding Psychology does. From an adaptive diagnostic tool that provides a GPS for learning to a reader-friendly modular organisation, Feldman ensures that every student gains a better ...

The handbook for the McGraw Hill Guide : 3rd ed.

Tác giả: Duane Roen, Gregory Glau, Barry Maid

This book helps students, instructors, and programs set, achieve, and assess their writing goals. Meeting the objective of any composition course by putting students on the path to becoming successful writers, The McGraw-Hill Guide teaches students how to use a sequence of writing goals that can be ...