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Google advertising tools

Tác giả: Harold Davis, David Iwanow

Part 1: Making money with a website; Part 2: Cashing in with adsense; Part 3: Working with adwords.

Introduction to data base management in business

Tác giả: Bradley, James

Foundations conventional storage files, secondary keys and primitive data bases, level data bases, conceptual data base structures, the codasyl approach to data base management, the relational approach to data base management, query-by-example and other relational features, conceptual data base ...

Business research methods

Nhóm Tác giả: Zikmund, William G; Babin Barry J; Carr Jon C

Introduction; Beginning stages of the research process; Research methods for collecting primary data; Measurement concepts; Sampling and fieldwork; Data analysis and presentation; Comprehensive case with computerized databases.

Negotation theory and research

Tác giả: Thompson Leigh L

Presenting to negotation: Overview of  theory and research; Bounded awareness: Focusing failures in negotiation; Social cognition, attribution, and perception in negotiation: the role of uncertaintly in shaping negotiation processes and outcomes; Motive: the ...