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Study guide to accompany marketing: 7th ed.

Tác giả: Roger A. Kerin...[et.al]

Initiating the marketing process; Understanding buyers and markets; Targeting marketing opportunities; Satisfying marketing opportunities; Managing the marketing process.

Instructor's manual: Microeconomics : 2nd ed.

Tác giả: Robert S. Pindyck, Daniel L. Rubinfeld

This teacher's manual has been designed to accompany the 2nd edition of an introductory textbook on microeconomics, which has been revised to include new chapters on information and production theory.

The future of business : 5th ed.

Tác giả: Lawrence J. Gitman, Carl McDaniel

Including: The business environment; Business ownership; Marketing management; Technology and information; Finance.

Internet marketing: Foundations and applications 2nd ed.

Tác giả: Carolyn F. Siegel

Module I. An Introduction to the Internet and the Environment of Internet Marketing 1. A Marketing Perspective in the Internet Age 2. Internet Fundamentals: Operations, Management, the Web, and Wireless 3. Identifying Internet Users 4. Taking Marketing to the Net 5. Legal and Ethical Issues; ...

Microeconomic analysis: 3rd ed.

Tác giả: Hal R. Varian

Microeconomic Analysis has been a fixture of graduate programs in economics for fifteen years, providing unique authority, clarity, and breadth of coverage. The Third Edition continues to supply the building blocks of microeconomic analysis: a thorough treatment of optimization and equilibrium ...