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Khoa Quản Trị Kinh Doanh

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What is post-branding? : how to counter fundamentalist marketplace semiotics : 2nd ed.

Tác giả: Jason Grant, Oliver Vodeb

Post-Branding replaces branding's predatory principles with a new set of strategies embedded in a new culture of craft, empowering better design of public communication for civic and activist groups. A new way of being and knowing, for a new way of relating to the world. Part design experiment, ...

  • Vị trí lưu trữ: 03 Quang Trung
  • Tổng sách: 5
  • Đang rỗi: 5
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Not so obvious : an introduction to patent law and strategy

Tác giả: Jeffrey Schox

1. Introduction to intellectual property; 2. The patent system; 3. Subject matter and utility requirements; 4. Novelty and non-obviousness requirements; 5. Timing and written description requirements; 6. Infringements; 7. Inventorship and ownership; 8. Appendix: Glossary.

  • Vị trí lưu trữ: 03 Quang Trung
  • Tổng sách: 3
  • Đang rỗi: 3
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Workbook for the manager's handbook

Tác giả: David Dodson

Effectively imbibe David Dodson's teachings in 'The Manager's Handbook' into your life. With Crystal Clear understanding of the messages and the best strategies to learning, you'd make perfect use of the main book thereby gaining its complete influence in your life.

  • Vị trí lưu trữ: 03 Quang Trung
  • Tổng sách: 3
  • Đang rỗi: 3
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Slide:ology the art and science of creating great presentations

Tác giả: Nancy Duarte

No matter where you are on the organizational ladder, the odds are high that you've delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation software is one of the few tools that requires professionals to think visually on an almost daily ...

  • Vị trí lưu trữ: 03 Quang Trung
  • Tổng sách: 5
  • Đang rỗi: 5
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Health economics

Tác giả: Jay Bhattacharya, Timothy Hyde, Peter Tu

Contents: Demand for health and health care. Supply of health care. Information economics. Economics of health innovation. Health policy.

  • Vị trí lưu trữ: 03 Quang Trung
  • Tổng sách: 2
  • Đang rỗi: 2