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Bộ công cụ chiến lược quan hệ công chúng

Tác giả: Alison Theaker, Heather Yaxley

Giới thiệu chung về nghề quan hệ công chúng. Hướng dẫn lập kế hoạch quan hệ công chúng và tìm hiểu tâm lý công chúng, triển khai chiến dịch quan hệ công chúng. Phân tích cách thức truyền thông doanh nghiệp và trình bày chi tiết sự tham gia của các bên liên quan.

Japan's ASEAN policy : in search of proactive multilateralism

Tác giả: Sueo Sudō

The central puzzle in the study of Japanese foreign policy has been why Japan has continued to play a passive role in international affairs, despite its impressive economic and political power. Challenging this central puzzle, the core argument of this study is to present an alternative path for ...

Japan remodeled : how government and industry are reforming Japanese capitalism

Tác giả: Steven Kent Vogel

Contents: The Japanese model and institutional change. The crisis of Japanese capitalism. Policy reform Japanese style. The varieties of reform. Corporate restructuring Japanese style. The varieties of restructuring. Japan's new model.

Examining Japan's lost decades

This book examines five features of Japan's 'Lost Decades': the speed of the economic decline in Japan compared to Japan's earlier global prowess; a rapidly declining population; considerable political instability and failed reform attempts; shifting balances of power in the region and changing ...

Japanese diasporas : unsung pasts, conflicting presents, and uncertain futures

Tác giả: Adachi Nobuko

Part 1: Origins of the Japanese Diaspora. Part 2: Cultural Identity: From the Incipient Diaspora to Classic Diaspora. Part 3: Constructing Identities in the Okinawan, Nikkei, and Permanent Resident Diasporas.