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  • Conferences and conventions : a global industry : 3th ed.
  • Tác giả: Tony Rogers
  • Nhà xuất bản: Routledge - London
  • Năm xuất bản: 2013
  • Số trang:422 p.
  • Kích thước:24 cm.
  • Số đăng ký cá biệt:48631
  • ISBN:9780415526692
  • Mã Dewey:060
  • Đơn giá:0
  • Vị trí lưu trữ:03 Quang Trung
  • Ngôn ngữ:English
  • Loại tài liệu:Giáo trình
  • Đang rỗi/ Tổng sách:1/1
  • Từ khóa:Global industry, Conferences
  • Chủ đề: Global industry & Global industry--Conference
  • Chuyên ngành: Khoa Khoa học Xã Hội & Nhân Văn
  • Tóm tắt: Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry’s origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's future development. It also explores its links with the wider tourism industry, and suggests that there should be a realignment of these links, putting a greater focus on designing, executing and measuring meeting and convention contents so that they have a purposeful impact on participants, thus creating greater value for stakeholders. It suggests that there should be greater emphasis on the role that meetings play in economic, professional and educational development, promoting the benefits they provide in knowledge exchange, scientific research, technology transfer, networking and motivation and showing clearly what such business events actually accomplish.
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