Impacts of elements making up brand identity on brand image of the Bank for Investment and Development of Vietnam - Hai Van branch

• Tác giả: Nguyen Thi Anh Thi |
• Giảng viên hướng dẫn: Ph.D. Trinh Le Tan |
• Chuyên ngành: Quản trị tổng hợp - PSU

Chapter 1: Introduction; Chapter 2: Literature review and theoretical background; Chapter 3: Research design and methodology; Chapter 4: Research findings; Chapter 5: Conclusion, recommended strategies and marketing solutions.