Research on the factors affecting the brand loyalty of customers to Sai Gon Thuong Tin commercial joint stock bank (Sacombank)

• Tác giả: Pham Thi Kieu Thuy |
• Giảng viên hướng dẫn: MBA. Nguyen Thi My My |
• Chuyên ngành: Quản trị tổng hợp - PSU

Chapter 1: Introduction; Chapter 2: Literature review; Chapter 3: Research methods; Chapter 3: Research methods; Chapter 4: Research results; Chapter 5: Conclusions and recommendations.