CSDL Luận văn _ Luận án
Chủ đề: Brand promotion
Research on the factors affecting the brand awareness of the Huong Da shopping center of customers in Da Nang
- Tác giả: Le Thi Chung Chau |
- Giảng viên hướng dẫn: MBA. Nguyen Thi My My |
- Chuyên ngành: Quản trị Kinh doanh
Chapter 1: Introduction; Chapter 2: Theoretical background on brand awareness; Chapter 3: Research methodology; Chapter 4: Research results; Chapter 5: Conclusion and recommendations.
Development of apparel brands in Yaly Service, Trade and Fashion Joint - Stock Company
- Tác giả: Nguyen Chau Long |
- Giảng viên hướng dẫn: Ms. Le Thi Khanh Ly, Mr. Tran Tuan Dat |
- Chuyên ngành: Quản trị tổng hợp - PSU
Chapter 1: Theoretical basics of brand and developing brand; Chapter 2: The state of the developing brand in YALY service-travel-trade & fashion joint stock company; Chapter 3: Development solutions for YALY fashion brand.
Use of Aaker's brand personality scale for measuring the brand personality of Kia Motor's touring car and its application at Truong Hai Auto Joint - Stock Corporation - Danang Branch
- Tác giả: Tran Thanh Tuyen |
- Giảng viên hướng dẫn: MBA. Huynh Linh Lan |
- Chuyên ngành: Quản trị tổng hợp - PSU
Chapter 1: Literature review for brand and brand personality; Chapter 2: Use of Aaker's brand personality scale for measuring the brand personality of Kia Motor's touring car and its application at Truong Hai Auto JointStock Corporation - Danang Branch; Chapter 3: Solution for building Kia’s brand personality.
Solution to build “garlic king” brand at Ly Son island company limited
- Tác giả: Dong Thi Thanh Mai |
- Giảng viên hướng dẫn: Huynh Linh Lan |
- Chuyên ngành: Quản trị tổng hợp - PSU
Chapter 1. Introduction; Chapter 2. Review of literature; Chapter 3. The status operation and the real situation branding “garlic king” of ly son island company limited; Chapter 4. Research findings and discussion branding “garlic king” at ly son island company limited.