Improving marketing communication activites (promotion mix) at Bac Cuong hotel Danang city

• Tác giả: Tran Thi Le Hang |
• Giảng viên hướng dẫn: Vo Thanh Hai |
• Chuyên ngành: Quản trị tổng hợp - PSU

Chapter 1: Introduction; Chapter 2: Literature review for marketing and marketing communication; Chapter 3: Research mothodologies; Chapter 4: The current status of business and communication elements of Bac Cuong hotel; Chapter 5: Improve and buil the communication program for Bac Cuong hotel.