Tóm tắt:

Be allowed by Instructor - MA. Ho Tan Tuyen, this under graduate thesis is about A-low cost strategy in Van Long Company. I chose this topic because it is relate to knowledge which I studied at Duy Tan University as well as desire to learn about the reality to get experiences that will be useful for my future jobs. After I learned the way that Van Long company apply A low-cost strategy, their advantages, disadvantage, competitiveness; combine with my knowledge, I proposed some solutions. I hope it will be useful for Van Long Company in consolidating their position in the market.