Tóm tắt:

This case study is researched to improve effectively the number of business guests (MICE) in Hoang Anh Gia Lai Plaza Hotel Danang. Through investigating the demand of business guest (MICE) in there, I also point out some advantages and disadvantage in facilities system in Hoang Anh Gia Lai Plaza Hotel. Furthermore, I also have some suggestions for improving the customer service. And I hope from these suggestions, it can help the hotel meet fully the demand of business guests.