Tóm tắt:

Chapter 1: This part provided the overview of literatures documents which is related to reputation management and sales strategy; Chapter 2: In this chapter, the current situations of sales strategies and reputation management in Le Meridien Chiangmai hotel. After that evaluating how efficiently this hotel implement its sales strategies and managed its reputation; Chapter 3: Recommendation some solutions for its current status of reputation management. Furthermore, measuring the results, expensive and risks; Chapter 4: Conclusion, limitation and recommendation for future research.