Tóm tắt:

The graduation paper directly shows an investigation of the strengths and the weaknesses of the service quality in Lamuno Hotel. Subsequently, there is an analysis of some problems in the hotel’s service quality. From the discussion, I would like to give some suggestions for the hotel and I hope that my recommendations can help Lamuno Hotel develop and attract many Asian guests. Besides, the hotel has been exceeding their guest expectations and contributing to the growth of hospitality industry of Da Nang city.