Tóm tắt:

Part A. Introduction: Introduces the rationale, aims, scope and methods of the study. Part B. Development: is the main part of the study which is divided into three chapters: Chapter 1: Theoretical background. Chapter 2: Case description Chapter 3: Analysis and evaluation. Part C. Conclusion and sugestions: Offer some solutions to attracting guests in Regency Club of Hyatt Regency Danang resort and spa.