Tóm tắt:

This graduation paper reports the curent situation and the solutions for VITOURS company’s E – marketing activities. This thesis is carried out basing on the theoretical background and the practical data collected. Firstly, the data about VITOURS company and tourism are collected. Then, all these data were analyzed and assessed basing on the theoretical background and real experiences. Secondly, the suggestions were given to improving the E – marketing tools of the company as well as exploiting some strengths of company through the data analyzed carefully.