1 Impact of eWOM in determining the selection of ecotourism destinations / Hoang Duc Sinh // Khoa học (Trường Đại học Ngoại ngữ - Tin học Thành phố Hồ Chí Minh) .- 2022 .- Số 7(No.1) .- Tr. 36-44 .- 910

The purpose of this paper is to examine how electronic word of mouth (e-WOM) impacts the tourists' decision to select and visit eco-friendly destinations. The results suggested that e-WOM has a positive impact on determining eco-friendly destinations across the world. The experience shared by fellow travellers and users' ratings influences the purchase decision of tourists. By following the advice of previous users, tourists behave responsibly and reduce their carbon footprint. The paper contributes to understanding the relationship between concepts of e-WOM, tourist behaviour, purchase decision and eco-friendly destinations.