38051Marketing : 12 th ed.
Part 1: Initiating the marketing process; Part 2: Understanding buyers and markets; Part 3: Targeting mareketing opportunities; Part 4: Satisfying marketing opportunities; Part 5: Managing the marketing process.
38052Marketing : 12th ed.
The field of marketing, identifying and selecting markets, product, price, distribution, promotion, managing the marketing effort.
38053Marketing : 2nd ed.
Other themes that permeate throughout the text are: services, ethics, global marketing and the power of the internet. Because services marketing and ethics in marketing play such vital roles in marketing practice today, the authors have dedicated an entire chapter to each of these concepts. The authors provide adding value, superior service, ethical and societal dilemmas and the power of the internet examples throughout, and everywhere these themes fit. The authors have also been careful to integrate the 4Ps of marketing with the overriding value theme.
38054Marketing : 5 th ed.
Section 1. Assesing the marketplace; Section 2. Understanding the marketplace; Section 3. Targeting the marketplace; Section 4. Value creation; Section 5. Value capture.
38055Marketing : 5th ed.
Provides students with hands on learning tools. This book helps students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and influencers, such as social media. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm.
38056Marketing : An introduction : 8th ed.
Contents: Defining marketing and the marketing process; Understanding the marketplece and consumers; Designing a customer driven marketing strategy and marketing mix; Extending marketing.
38057Marketing : best practices
Introduction - The marketing environment; Understand the market; Product; Distribution; Integrated marketing communications; Pricing; The future of marketing;...
38058Marketing : the core : 5th ed.
Part 1. Initiating the marketing process; Part 2. Understanding buyers and markets; Part 3. Targeting marketing opportunities; Part 4. Satisfying marketing opportunities.
38059Marketing analytics : a practical guide to real marketing science
Part I: Overview; Part II: Dependent variable techniques; Part III: Inter-relationship techniques.
38060Marketing and Managing Tourism Destinations
It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets.