36581Magazine B : google
Google began from the search engine of the same name created in 1997 by the company’s two founders, Larry Page and Sergey Brin. At a time of intensifying competition amongst the major search engines, Google transformed the industry with propriety technology that made its search engine more useful than any that had come before it. Guided by the motto “Don’t be Evil,” Google has since launched Android, Chrome, YouTube, and many other products around the world. Now, Google continues to build new paradigms in the market as a leader in IT industry business management.
36582Magazine B : G-Shock
G-Shock is the first wristwatch brand created by Casio in 1983. When the watch industry was divided into high-end Swiss watches and an ocean of indiscernible low-end brands, G-Shock introduced products with unprecedented strength that confidently vowed to withstand even the worst of falls. The chunky design aimed to protect the case during impact appealed to the youth of the 1990s, and G-Shock quickly exploded into a globally recognized brand. That generation wore a G-Shock in the end of the 20th century became adults, and G-Shock had also evolved beyond producing merely functional timepieces and began releasing stylish fashion items. Avid G-Shock wearers have enjoyed a plethora of attractive features over the years on different models of these indestructible watches, contributing to a magnificent G-Shock culture today.
36583Magazine B : Guinness
Guinness was first started when its founder Arthur Guinness leased an abandoned factory building for his brewery business. This Irish brand has become the only ale brewer to make into the mainstream of alcoholic beverage industry, while simple and clean tasting lager beer has attracted majority of beer drinkers around the globe. Unlike other rival companies with keen interest in business expansion, Guinness keeps up with its efforts in developing relevant technology to achieve perfection in taste and thus present “a perfect PINT of Guinness” any time, anywhere.
36584Magazine B : Havaianas
Havaianas created its first pair of sandals in 1962. In fact, the name Havaianas came from a Portuguese word meaning "HAWAIIANS" and the design idea was inspired by Zori, typical Japanese sandals. Yet the Brazilian sandal brand has evloved to deftly infuse culture and inspiration of its home, Brazil. Havaianas is filled with fascinating stories behind a dramatic transformation it has made - from a sandal maker targeting working class to a go-to brand for fashionistas today.
36585Magazine B : Hawaii
This history of Hawaii began about 1,500 years ago, when Polynesians ruled the kingdom in the North Pacific Ocean until it was annexed and later incorporated as the 50th US state. Made up of more than 100 islands —including O‘ahu which is known for the Waikiki region, Hawai‘i, and Maui— the archipelago has long been an important hub for air and ocean transport. Now, the hospitality industry has become a growth engine as people from all over the world flock to this popular vacation destination. Led by the law of the “Aloha Spirit” that emphasizes respect and affection for others, daily life in Hawaii actively reflects the long-standing traditions and history of aboriginal Hawaiians, creating the unique sensibility and atmosphere that continues to attract outsiders today.
36586Magazine B : Hay
Founded in 2002 by Rolf and Mette Hay in Copenhagen, Denmark, Hay is a home and lifestyle brand offering a wide selection of essential products from home and office furniture to accessories such as mirrors, hangers, and glassware. Firmly rooted in their design philosophy, Hay has collaborated with emerging designers and brands to expand their scope, infusing the latest technology into traditional Danish aesthetics. Hay’s design, pricing, and retail strategies have proven to be deliberate in advocating a unique Danish style suited for contemporary living.
36587Magazine B : Helvetica
We introduce Helvetica, a widely used sans serif typeface born in Switzerland. It was the typeface I was supposed to draw for the assignment I mentioned above, and I would say it is one single typeface worthy of careful study even now. The most basic, but also the most sophisticated typeface, Helvetica is perfectly balanced and has a great deal of potential for variation depending on the designer. This explains why, for more than half a century since its creation, Helvetica has been—as it will surely remain—a global graphic design standard. Sometimes Helvetica is criticized for being too rigid or for stifling individuality.
36588Magazine B : Instagram
Born in 2010 from the minds of two young Stanford graduates, Kevin Systrom and Mike Krieger, Instagram has grown into the most influential social media platform in just eight years, with over one billion monthly active users around the world. The intuitiveness of image-centric communication, which transcends textual and linguistic limitations, and a user-centric service that reflects real-time community feedback are the key pillars of Instagram’s success.
36589Magazine B : Intelligentsia
Intelligentsia has started with a small coffee house in Chicago in 1995. Intelligentsia is a leading specialty coffee company and has now grown to compete neck-and-neck with major coffee chains in last 17 years. The coffee company believes that everyone, from customers all the way back to coffee growers, needs to have thorough knowledge in what it takes to make a better coffee culture.
36590Magazine B : Kyoto
Kyoto, located in the Kansai region in southwestern Japan, served as a capital city for over a thousand years, playing a central role in laying the cultural and industrial foundations for Japanese tradition. It remains as an esteemed academic city incubating more than 30 national, public, and private universities, including Kyoto University. While retaining thousands of years of remarkable history, Kyoto attracts a constant inflow of new generations who both recognize the value of tradition and instill the city with creative energy. The artisans of traditional industries continue to apply modern lifestyles to tradition in attempt to balance their old ways with the present. For that reason, Kyoto is once again recognized as a city with a solid sense of self-awareness that stays attuned to the times.