36581Magazine B : Helvetica
We introduce Helvetica, a widely used sans serif typeface born in Switzerland. It was the typeface I was supposed to draw for the assignment I mentioned above, and I would say it is one single typeface worthy of careful study even now. The most basic, but also the most sophisticated typeface, Helvetica is perfectly balanced and has a great deal of potential for variation depending on the designer. This explains why, for more than half a century since its creation, Helvetica has been—as it will surely remain—a global graphic design standard. Sometimes Helvetica is criticized for being too rigid or for stifling individuality.
36582Magazine B : Instagram
Born in 2010 from the minds of two young Stanford graduates, Kevin Systrom and Mike Krieger, Instagram has grown into the most influential social media platform in just eight years, with over one billion monthly active users around the world. The intuitiveness of image-centric communication, which transcends textual and linguistic limitations, and a user-centric service that reflects real-time community feedback are the key pillars of Instagram’s success.
36583Magazine B : Intelligentsia
Intelligentsia has started with a small coffee house in Chicago in 1995. Intelligentsia is a leading specialty coffee company and has now grown to compete neck-and-neck with major coffee chains in last 17 years. The coffee company believes that everyone, from customers all the way back to coffee growers, needs to have thorough knowledge in what it takes to make a better coffee culture.
36584Magazine B : Kyoto
Kyoto, located in the Kansai region in southwestern Japan, served as a capital city for over a thousand years, playing a central role in laying the cultural and industrial foundations for Japanese tradition. It remains as an esteemed academic city incubating more than 30 national, public, and private universities, including Kyoto University. While retaining thousands of years of remarkable history, Kyoto attracts a constant inflow of new generations who both recognize the value of tradition and instill the city with creative energy. The artisans of traditional industries continue to apply modern lifestyles to tradition in attempt to balance their old ways with the present. For that reason, Kyoto is once again recognized as a city with a solid sense of self-awareness that stays attuned to the times.
36585Magazine B : LAMY
German foundation pen maker LAMY first started as an ORTHOS pen manufacturer in 1930 and established its own brand in1948. In 1966, LAMY introduced its signature product, LAMY 2000, which was inspired by BAUHAUS. The product bears the fountain pen manufacturer’s initial impetus for its design. The writing instrument maker has continuously been collaborating with designers outside of its organization and operating its in-house manufacturing facility in Heidelberg, where the company is headquartered. LAMY offers a wide range of products, which are “designed to be easy-to-use for anyone,” by introducing its high-quality products at reason- able prices.
36586Magazine B : Le labo
Kyoto, located in the Kansai region in southwestern Japan, served as a capital city for over a thousand years, playing a central role in laying the cultural and industrial foundations for Japanese tradition. It remains as an esteemed academic city incubating more than 30 national, public, and private universities, including Kyoto University. While retaining thousands of years of remarkable history, Kyoto attracts a constant inflow of new generations who both recognize the value of tradition and instill the city with creative energy. The artisans of traditional industries continue to apply modern lifestyles to tradition in attempt to balance their old ways with the present. For that reason, Kyoto is once again recognized as a city with a solid sense of self-awareness that stays attuned to the times.
36587Magazine B : LEGO
A global toy manufacturer, lego first started from a small Carpenter’s workshop in 1932. Its signature bricks offer unlimited building possibilities and let a wealth of creative ideas emerge through play for anyone. Behind the worldwide popularity of lego, there lies a set of meticulous calculation based on thorough knowledge in engineering.
36588Magazine B : Leica
From its origins as a microscope maker, Leica made photography a part of everyday life when they introduced the first 35 mm camera in 1914. Leica’s century-old tradition of quality cameras and lenses highlights the true essence of what a camera is and sets the company apart from the powerful Japanese DSLR brands.
36589Magazine B : L'Occitane
Contents: Comments. Opinion. Market. Into the store. Inner space. User's choice. En provence. Opinion. From where I stand. En Paris. Wellness and the city. Brand story. From land to L'Occitance...
36590Magazine B : Lush
Contents: Into the market. Natural cosmetic brands. Lush for hotel amenities. Comments and video clips on Lush. From the culture. Space- inner space. Observation of customers. Freshening up with five pounds...