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The Internet galaxy : reflections on the Internet, business, and society

Tác giả: Manuel Castells

The Internet is becoming the essential communication and information medium in our society, and stands alongside electricity and the printing press as one of the greatest innovations of all time. The Internet Galaxy offers an illuminating look at how this new technology will influence business, the ...

The attention economy and how media works : simple truths for marketers

Tác giả: Karen Nelson-Field

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will ...

Economic lives : how culture shapes the economy

Tác giả: Viviana A. Rotman Zelizer

Part one: Valuation of Human Lives. Part Two: The Social Meaning of Money. Part Three: Intimate Economies. Part Four: The Economy of Care. Part Five: Circuits of Commerce. Part Six: Appraising Ec onomic Lives: Critiques and Syntheses.

The successful business plan : secrets and strategies : 6th ed.

Tác giả: Rhonda Abrams

Contents: Section 1. Business planning. Section 2. New business enterprises Finance. Section 3. New business enterprises Management. Section 4. New business enterprises Planning. Section 5. Nouvelles entreprises Gestion. Section 6. Nouvelles entreprises Planification.

Sporting rhetoric : performance, games, and politics

Tác giả: Barry Brummett

Part 1. General dimensions of the rhetoric of performance in sport and games. Part 2. performance within texts of sports and games. Part 3.How elements of sports and games are taken up into oerformance in the wider culture.