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Operations Management : contemporary concepts and cases : 5th ed.

Tác giả: Roger Schroeder, Susan Goldstein

This book employs a cross-functional perspective, appealing to non-majors and practical for use in an MBA level course in operations management. The size and price of the book also make the text attractive for the cross-functional curriculum where students are required to purchase more than one ...

Operations now: Supply chain profitability and performance (with DVD). 3rd ed

Tác giả: Byron J. Finch

1. Introduction: Why operations management? 2. Profitability: Business success from operations success; 3. Strategy and value: Competing through operations; 4. Processes: Turning resources into capabilities; 5. Costs: The price of value creation; 6. Quality: Meeting customer expectations; 7. ...

Managing operations across the supply chain

Tác giả: Morgan Swink, Steven Melnyk, M. Bixby Cooper, Janet L. Hartley

Part 1. Supply chain: A perspective for operations management; Part 2. Foundations of operations management; Part 3. ...

Operations and supply managament : the core: 2nd ed.

Tác giả: F. Robert Jacobs, Richard B. Chase

This condensed text was constructed with sections on the four essential core areas—strategy, process management, supply chain management, and inventory and control (supply and demand planning). This set of four core areas was first suggested by a panel of OM instructor’s at the Decision Science ...

Product strategy for high-technology companies

Tác giả: O. C. Ferrell, Micheal Hartline, George Lucas, David J. Luck

Strategic market planning, developing the marketing plan, environmental analysis, mission, goals, and objectives, marketing strategy decisions, selecting and developing the marketing strategy, marketing implementation, financial assessment and marketing ...