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Graphic design for everyone : understand the building blocks so you can do it yourself

Tác giả: Cath Caldwell

Graphic Design for Everyone shows you how to define your brand and your message, then takes you through the basic principles of design. Find out how to create a brand plan, discover how a typeface sets the mood, and learn how to use colour theory for maximum impact. Gain inspiration from real-life ...

Becoming a successful illustrator

Tác giả: Derek Brazell

Contents: Illustration enterprise; The professional world of the illustrator; The art of self promotion; Getting your work seen; Securing work; Finance and running a business.

Advertising : new techniques for visual seduction

Tác giả: Uwe Stoklossa, Thomas Rempen

Author share the knowledge here in hundreds of examples of ads he has collected from around the world, and in his intriguing essays on perception, optical tricks, and illusion. This book will arm you with a myriad of new techniques for visual seduction and will act as a springboard for a host of ...

Graphic design referenced : a visual guide to the language, applications, and history of graphic design

Tác giả: Bryony Gomez-Palacio, Armin Vit

It is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2000 design projects illustrating more than 400 entries, it provides an intense overview of the varied ...

The best of brochure design 9

Tác giả: Jason Godfrey

This book is like having peers at your desktop; inspiration at your fingertips. It provides a wealth of ideas for choosing type, layout, image treatments, and much more. This high-quality resource is sure to spark creativity in any reader, and ignite dynamic work for all types of clients.