ý kiến bạn đọc

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms

Tác giả: Craig Dempster, John Lee

Presenting to The age of the customer; The ad tech ecosystem; Introducing the platform marketer; Identity management; Audience management; The privacy paradox; Media optimization; Channel optimization; Experience design and creation.

Win the game of Google-opoly : unlocking the secret strategy of search engines

Tác giả: Sean V Bradley

1. Either you are visible or you are invisible; 2. Reality check : Google is a monopoly; 3. Creating a Googleopoly : Google page one dominance strategy; 4. Creating the ultimate onsite SEO website strategy; 5. Video and video SEO; 6. Social media versus social media optimization; 7. Strategies for ...

Finance basics : decode the jargon, navigate key statements, gauge performance

Nhóm Tác giả: Harvard Business Review Press

Presenting to Why understand finance?; Navigating the three major financial statements; Using the statements to measure financial health; Preparing a budget; Calculating return on investment; Tracking performance.

Difficult conversations : craft a clear message, manage emotions, focus on a solution

Nhóm Tác giả: Harvard Business Review Press

Presenting to What makes a conversation difficult?; Think it through; Prepare for the difficult conversation; Conduct the conversation; Follow through; Become a better communicator.

Clash of the generations : managing the new workplace reality

Tác giả: Valerie M Grubb

Presenting to 11 chaoets: The new workplace reality; Defining the generations; Fostering a culture of inclusion; Setting the stage for great performance; Being an inclusive manager; Promoting growth opportunities; Managing differences in work ethic; Managing differences in work-life balance ...