ý kiến bạn đọc

Strategic management and business policy : globalization, innovation and sustainablility : 14th ed.

Tác giả: Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Chuck Bamford

Part I: Introduction to strategic management and business policy; Part II: Scanning the environment; Part III: Strategy formulation; Part IV: Strategy implementation and control; Part V: Introduction to case analysis; Part VI: Cases in strategic management.

Principles of marketing : 17th ed.

Tác giả: Philip Kotler, Gary Armstrong

Part 1: Defining marketing and the marketing process; Part 2: Understanding the marketplace and consumer value; Part 3: Designing a customer value-driven strategy and mix; Part 4: Extending marketing.

Principles of risk management and insurance : 13th ed.

Tác giả: George E. Rejda, Michael McNamara

Fully updated and revised, the Thirteenth Edition now covers global topics ranging from natural disasters and terrorism, to domestic issues like the ever-evolving Affordable Care Act and Healthcare Reform. Principles of Risk Management and Insurance sets itself apart by placing primary emphasis on ...

Strategic human resource management : 4th ed.

Tác giả: Jeffrey A. Mello

Part I: The context of strategic human resource management; Part II: Implementation of strategic human resource managment.

Management information systems : managing the digital firm : 14th ed.

Tác giả: Kenneth C. Laudon, Jane P. Laudon

Providing comprehensive and integrative coverage of essential new technologies and information system applications, as well their impact on business models and managerial decision-making, Management Information Systems increases student engagement and enhances learning through vivid examples. In ...