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Practical web analytics for user experience : how analytics can help you understand your users

Tác giả: Michael Beasley

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific ...

The power of little ideas : a third way to innovate for market success

Tác giả: David Robertson, Kent Lineback

In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the ...

Driven to distraction at work : how to focus and be more productive

Tác giả: Ron Ashkenas, Brook Manville

In Part 1 of the audiobook, he identifies the six most common ways people lose the ability to focus at work - what he calls "screen sucking" (Internet/social media addiction), multitasking, idea hopping (never finishing what you start), worrying, playing the hero, and dropping the ball - and he ...

Reinvent your business model : how to seize the white space for transformative growth

Tác giả: Mark W. Johnson

In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model ...

8 steps to high performance : focus on what you can change (ignore the rest)

Tác giả: Marc Effron

In 8 Steps to High Performance, talent expert and bestselling author Marc Effron cuts through the noise with his signature "science-based simplicity" approach to identify what matters most and show you how to optimally apply your time and effort to boost your performance. It turns out that higher ...