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International business : competing in the global marketplace

Tác giả: Charles W L Hill

Charles W. L. Hill is the Hughes M. and Katherine Blake Professor of Strategy and International Business at the Foster School of Business, University of Washington. The Foster School has a Center for International Business Education and Research (CIBER), one of only 17 funded by the U.S. Department ...

Principles of management

Tác giả: Talya Bauer, Berrin Erdogan, Jeremy Short

Principles of Management covers all of the traditional topics in an introductory management course. The authors teach management principles to tomorrow’s business leaders by weaving three threads through every chapter: strategy, entrepreneurship, and leadership.

MKTG : marketing

Tác giả: Charles W Lamb, ... [all etc]

MKTG Marketing, séptima edición, es una solución de 4LTR Press, lo que garantiza el éxito de la actividad "enseñanza-aprendizaje", al ser "Probado por los estudiantes, aprobado por los docentes. Esta solución, conformada por el libro impreso, tarjetas de repaso, CourseMate y el libro Electrónico ...

Principles of microeconomics

Tác giả: Nicholas Gregory Mankiw

Ten principles of economics, thinking like an economist, interdependence and the gains from trade, supply and demand, how markets work, the market forces of supply and demand, elasticity and its application, supply, demand, and government policies, supply and demand, markets and welfare, ...

Operations management

Tác giả: Jay Heizer, Barry Render

The book combined concepts in a favorable fashion to the extensive definitions of processes and the outcome was entertaining and educational, content introduced many Orlando landmarks and tourist areas represented.