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The ultimate marketing and PR book : understand your customers, master digital marketing, perfect public relations

Tác giả: Eric Davies, Nick Smith, Brian Salter

The ultimate marketing and PR book gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.

Intermodal freight transport and logistics : 1st ed.

Tác giả: Jason Monios, Rickard Bergqvist

This practical textbook on the operations of intermodal transport and logistics focuses on the practical concerns and the basics of operations, such as vehicles, containers, handling operations, logistics management and optimisation. All chapters are written by field specialists, and the volume ...

Artful design : technology in search of the sublime

Tác giả: Ge Wang

Artful Design takes readers on a journey through the aesthetic dimensions of technology. Using music as a universal phenomenon that has evolved alongside technology, this book breaks down concrete case studies in computer-mediated toys, tools, games, and instruments, including the best-selling app ...

Commercial real estate power brokers : interviews with the best in the business

Tác giả: Jim Gillespie

Contents: Interview 1. How to prospect powerfully in commercial real estate brokerage. Interview 2. Buliding solid relationships with your commercial real estate clients. Interview 3. Making powerful presentations that will get you more listings. Interview 4. Designing your brokerage business ...

Asset management handbook for real estate portfolios

Tác giả: R. M. Santucci

Contents: Chapter 1: Introduction to asset management issues. Chapter 2: An asset management plan & portfolio workbook. Chapter 3: Benchmarking your property. Chapter 4: Capital needs & life cycle costs. Chapter 5: CNA policies. Chapter 6: Field evaluations & replacement requirements. Chapter 7: ...