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Balancing on the wire The art of managing media organization

Tác giả: James Redmond, Robert Trager

The media industries: their rise and management environment, individuality in the organizational context, media manager skills development, the strategic side of media management: long-term strategy, law and the media manager

Power pricing : how managing price transforms the bottom line

Tác giả: Robert J. Dolan, Hermann Simon

The global financial environment, foreign exchange risk management, financing international transactions, global asset management, global reporting and controlling.

Principles of corporate finance : 7th ed.

Tác giả: Richard A. Brealey, Stewart C. Myers

This book describes the theory and practice of Corporations -- finance. It presents eleven major parts such as Value, risk, practical problems in capital budgeting, financing decision and market efficiency, dividend policy and capital structure, options, debt financing, risk management, financial ...

Product strategy for high-technology companies

Tác giả: O. C. Ferrell, Micheal Hartline, George Lucas, David J. Luck

Strategic market planning, developing the marketing plan, environmental analysis, mission, goals, and objectives, marketing strategy decisions, selecting and developing the marketing strategy, marketing implementation, financial assessment and marketing ...