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Another economy is possible : culture and economy in a time of crisis

Tác giả: Manuel Castells, ...[et.al]

This book examines the blossoming of innovative new experiments in organizing work and life that emerged in the wake of the financial crisis: cooperatives, barter networks, ethical banking, community currencies, shared time banks, solidarity networks, sharing of goods, non-monetary transactions, ...

Winning the story wars : why those who tell--and live--the best stories will rule the future

Tác giả: Jonah Sachs

Part one. The broken world of storytelling. Part two. Shaping the future. Interlude: a creation myth for marketers.

Mastering business for strategic communicators : insights and advice from the C-suite of leading brands

Tác giả: Matthew W. Ragas, Ron Culp

Contents: Part I: Introduction. Part II: Communications, business acumen, and the c-suite. Part III: Finance and investor relations. Part IV: Human resources and employee engagement. Part V: Corporate strategy, innovation, and legal. Part VI: Marketing, brand, and data analytics. Part VII: Social ...

The Internet galaxy : reflections on the Internet, business, and society

Tác giả: Manuel Castells

The Internet is becoming the essential communication and information medium in our society, and stands alongside electricity and the printing press as one of the greatest innovations of all time. The Internet Galaxy offers an illuminating look at how this new technology will influence business, the ...

The attention economy and how media works : simple truths for marketers

Tác giả: Karen Nelson-Field

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will ...