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Global marketing management : 2nd ed.

Tác giả: Masaaki Kotabe, Kristiaan Helsen

The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral view of competition and marketing, Kotabe and ...

Harrison's principles of internal medicine : 16th ed.

Tác giả: Dennis L Kasper, Tinsley Randolph Harrison

From opening presentations of hot topics in medicine such as the growth of evidence-based medicine, the prominence of managed care, and the explosion of information in fundamental areas such as the genetics of disease, to its popular 55-chapter section on the cardinal signs of illness to ...

High yield immunology

Tác giả: Arthur G Johnson, Benjamin L Clarke

This book extracts the most important information on immunology and presents it in a concise, uncluttered fashion to prepare students for USMLE. High-Yield™ means exactly that.

Environmental science : systems and solutions : 5th ed.

Tác giả: Michael L. McKinney, Robert Schoch, Logan Yonavjak

This book explains the concepts and teaches the skills needed to understand multi-faceted, and often very complex environmental issues.

Microeconomics : theory and applications with calculus

Tác giả: Perloff, Jeffrey M.

This book offers a serious presentation of calculus-based microeconomic theory and offers a suite of carefully crafted, calculus-based problem sets at the end of each chapter.