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Anticipate : knowing what customers need before they do

Tác giả: Bill Thomas, Jeff Tobe

Strategy: Creating and destroying customer value; Doing the right things for the wrong reasons; Not all customers are good customers; When customers speak who hears them; Input is vital but involvement multiplies the value; It takes two; Customer focus is a process, not an event; Culture, the soft ...

Evaluating democracy assistance

Tác giả: Krishna Kumar

Qualitative and quantitative methods; Census and sample surveys; Structured direct observation; Secondary analysis of data; Document reviews; Key informant interviews; Focus group discussions; Group interviews; Multi-method approach; Communicating findings and recommendations; Conluding ...

Introduction to mass communication : media literacy and culture

Tác giả: Stanley J Baran

Attempts to give students an understanding of the role that the media play in both shaping and reflecting culture. Using this perspective, this book helps students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and ...

Traditions & encounters : a global perspective on the past : vol 2

Tác giả: Jerry H Bentley, Herbert F Ziegler

Tells the story of the cultures and interactions that have shaped world history, while adding redesigned maps, primary sources, and chapter and part level features that strengthen connections and prompt students to analyse the events and themes in order to build an understanding of past and an ...

Social machines : how to develop connected products that change customers' lives

Tác giả: Peter Semmelhack

Contents: A social internet of things; Why social networks must evolve; Social machines and the future of mankind.