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Competitive intelligence for dummies

Tác giả: Jim Underwood

Helps readers gather information on the competition, the operational environment, and the target customer. This book explains how to carefully analyze and use this information in decision making processes to gain market share and stay on the cutting edge of an industry.

The good fail entrepreneurial lessons from the rise and fall of Microworkz

Tác giả: Richard Keith Latman

Provides a behind the scenes look from the ultimate insider at an important time in computer industry history. Presents a case study of how personal and business lives can negatively impact each other Microworkz's failure can be your success. The Good Fail provides both important insights into how ...

Organizational behavior

Tác giả: Stephen P Robbins,Tim Judge

For undergraduate and graduate courses in organizational behavior. Robbins Judge provides the research you want in the language your students understand; accompanied with the best selling self assessment software.

Essentials of organizational behavior : 9th ed.

Tác giả: Stephen P Robbins, Timothy A. Judge

his brief alternative to the more usual lengthy organisational behaviour textbook covers all the key concepts, cutting edge topics and streamlined pedagogy to allow instructors maximum flexibility in designing and shaping their courses.

Business communication : process and product

Tác giả: Guffey Mary Ellen

Presents communication technology and business communication concepts. This title includes interactive student resources and comprehensive coverage of workplace technology.