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The advertising concept book

Tác giả: Pate Barry

Offering advice on everything you need to know, from how to write copy and choose a typeface to how agencies work and the different strategies used for print, TV and online campaigns, the book includes exercises to help you judge your work and that of others. Also featured are Barry's concept ...

Thinking with type : a critical guide for designers, writers, editors, &

Tác giả: Ellen Lupton

Thinking with Type is assembled in three sections: Building from the basic atom of the letterform to the organization of words into coherent bodies and flexible systems. Each section opens with a narrative essay about the cultural and theoretical issues that fuel typographic design across a range ...

Drawing cartoons & comics for dummies

Tác giả: Brian Fairrington

An overview of the different cartooning genres; Drawing techniques, such as shading and crosshatching; An exploration of body, gender, species, and character types; Tips for developing a cast of characters; The lowdown on drawing editorial cartoons; The lowdown on drawing editorial cartoons; How to ...

The Bauhaus ideal then and now : all illustrated guide to modern design

Tác giả: William Smock

Part 1: What did the bauhaus stand for?; Part 2: Was the bauhaus right?; Part 3: Is there life in the bauhaus ideal?.

Design matters : portfolios 01 : an essential primer for today's competitive market

Tác giả: Maura Keller

It provides an in-depth approach to the most common design projects and provides designers with the resources to create work that is not only aesthetically appealing, but also strategy-driven and smart. It features a wealth of portfolios that have garnered applause from the intended audience.