CSDL TẠP CHÍ QUỐC TẾ

Branding (Marketing)

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Magazine B : Breville

Contents: Intro. Publisher's note. Comments. Into the market. Opinion. Features. VS. Inner space. Opinion. Food thinkers. Opinion. Shop. B's Cut. Brand story. Partnership. Creation. History. Figures.

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2023
  • Số Xuất bản: Issue no.39
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : patagonia

Contents: Intro. Publisher's note. Comments. Lineup. Inner space. Into the HQ. Opinion. Partners. Reuse. Live simply. Brand to brand. Influence. Brand story. Patagonia campus...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2023
  • Số Xuất bản: Issue no.38
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Tsutaya

In 1983, the first Tsutaya opened its doors in Osaka. Conceived as a lifestyle store by Muneaki Masuda, Tsutaya began as a shop renting and selling books, videos, and music. Since then, it has become an all-encompassing Japanese pop culture platform. In 2011, the company behind the Tsutaya project, ...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2015
  • Số Xuất bản: Issue no.37
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Helvetica

We introduce Helvetica, a widely used sans serif typeface born in Switzerland. It was the typeface I was supposed to draw for the assignment I mentioned above, and I would say it is one single typeface worthy of careful study even now. The most basic, but also the most sophisticated typeface, ...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2015
  • Số Xuất bản: Issue no.20
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Leica

From its origins as a microscope maker, Leica made photography a part of everyday life when they introduced the first 35 mm camera in 1914. Leica’s century-old tradition of quality cameras and lenses highlights the true essence of what a camera is and sets the company apart from the powerful ...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.34
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Diptyque

Diptyque is a French fragrance brand founded in 1961 by three artists—Yves Coueslant, Desmond Knox-Leet, and Christiane Gautrot. Both its fragrances and its designs are original and evocative, making Diptyque one of the most recognizable brands straddling the niche and luxury markets.

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2014
  • Số Xuất bản: Issue no.31
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : ECM

ECM is a jazz-based crossover label founded by Manfred Eicher in 1969. Each ECM album is a fully realized work of art: they are borne from a unique rapport with musicians, recorded in the highest quality, and faced with album covers that are artworks in their own right. amid the rise of digital ...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2014
  • Số Xuất bản: Issue no.30
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : ACE hotel

Ace Hotel got its start in 1999 when Alex Calderwood and HIS FRIENDs renovated an old halfway house in Seattle, transforming it into a small hotel. By absorbing the cultural heritage of surrounding communities and collaborating with various artists and brands, Ace Hotel creates its own collection ...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2014
  • Số Xuất bản: Issue no.29
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : google

Google began from the search engine of the same name created in 1997 by the company’s two founders, Larry Page and Sergey Brin. At a time of intensifying competition amongst the major search engines, Google transformed the industry with propriety technology that made its search engine more useful ...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2014
  • Số Xuất bản: Issue no.28
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : champions league

All football players dream of competing in the UEFA Champions League. The league, which began in 1955 as a pan-European football tournament, renamed itself in the early nineties and has evolved since then to become what it is today. Football clubs from across Europe come together in the Champions ...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.27
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : repetto

Repetto, a French ballet shoes company, was born in 1947 when Rose Repetto first made ballet shoes for her son, the legendary ballerino Roland Petit. Repetto’s innovative manufacturing techniques and Petit’s experience as a dancer resulted IN shoes of exceptional quality. The features that made ...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2014
  • Số Xuất bản: Issue no.24
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Audi

Presenting to Intro. Line up. Inner space. VS. German cá. My audi. Features. New premium. B's cut. Brand story. Outro.

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2023
  • Số Xuất bản: Issue no.23
  • ISSN: 2234-4322
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Guinness

Guinness was first started when its founder Arthur Guinness leased an abandoned factory building for his brewery business. This Irish brand has become the only ale brewer to make into the mainstream of alcoholic beverage industry, while simple and clean tasting lager beer has attracted majority of ...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2013
  • Số Xuất bản: Issue no.20
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Havaianas

Havaianas created its first pair of sandals in 1962. In fact, the name Havaianas came from a Portuguese word meaning "HAWAIIANS" and the design idea was inspired by Zori, typical Japanese sandals. Yet the Brazilian sandal brand has evloved to deftly infuse culture and inspiration of its home, ...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2013
  • Số Xuất bản: Issue no.18
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Aesop

In 1987, Dennis Paphitis founded Aesop in Melbourne, Australia, to introduce groundbreaking skincare products that balance plant-based ingredients with scientifically backed and functional skin-friendly ingredients. The brand exudes a keen affection for literature and art, and it has stepped away ...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.16
  • ISSN: 2234-4322
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : BIC

The first disposable ballpoint pen in the market, BIC Cristal was introduced in 1950 by a French consumer product brand, BIC. Based on a coherent set of ethos to offer high-quality products paired with affordability, BIC has been securing its position in the market by focusing on disposable ...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2013
  • Số Xuất bản: Issue no.14
  • Vị trí lưu trữ: 03 Quang Trung