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- Magazine B : Guinness
- Nhà Xuất bản:JOH& Company
- Năm Xuất bản:2013
- Số Xuất bản:Issue no.20
- Kích thước:25 cm.
- Số trang:124 p.
- Số đăng ký cá biệt:173
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Từ khóa:Branding
- Chủ đề: Branding (Marketing)
- Chuyên ngành: Tạp chí Quốc tế
- Tóm tắt: Guinness was first started when its founder Arthur Guinness leased an abandoned factory building for his brewery business. This Irish brand has become the only ale brewer to make into the mainstream of alcoholic beverage industry, while simple and clean tasting lager beer has attracted majority of beer drinkers around the globe. Unlike other rival companies with keen interest in business expansion, Guinness keeps up with its efforts in developing relevant technology to achieve perfection in taste and thus present “a perfect PINT of Guinness” any time, anywhere.
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