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- Magazine B : Helvetica
- Nhà Xuất bản:JOH& Company
- Năm Xuất bản:2015
- Số Xuất bản:Issue no.20
- Kích thước:25 cm.
- Số trang:107 p.
- Số đăng ký cá biệt:183
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Từ khóa:Branding
- Chủ đề: Branding (Marketing)
- Chuyên ngành: Tạp chí Quốc tế
- Tóm tắt: We introduce Helvetica, a widely used sans serif typeface born in Switzerland. It was the typeface I was supposed to draw for the assignment I mentioned above, and I would say it is one single typeface worthy of careful study even now. The most basic, but also the most sophisticated typeface, Helvetica is perfectly balanced and has a great deal of potential for variation depending on the designer. This explains why, for more than half a century since its creation, Helvetica has been—as it will surely remain—a global graphic design standard. Sometimes Helvetica is criticized for being too rigid or for stifling individuality.
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