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Brand promotion

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Harvard business review : build your personal brand

Harvard business review - build your personal brand. How to communicate your value to the world.

  • Nhà Xuất bản: Patek
  • Năm Xuất bản: 2023
  • Số Xuất bản: Vol. 101, issue 3
  • ISSN: 074470648031
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Acne studios

Acne Studios is a Stockholm based fashion house with a multi-disciplinary heritage. Through founder and Creative Director Jonny Johansson's interest in art, architecture and street culture, an alternative path has been found, turning Acne Studios into a well-respected creator of ready-to-wear for ...

  • Nhà Xuất bản: JOH
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.61
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Monocle

Monocle is a London-based monthly publication featuring political, social, cultural and global issues through in-depth reporting by its correspondents around the world. Launched in 2007 by Tyler Brûlé, Monocle has also offered a series of books, newspapers and a radio channel that runs 24 hours a ...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2017
  • Số Xuất bản: Issue no.60
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Monocle

Monocle is a London-based monthly publication featuring political, social, cultural and global issues through in-depth reporting by its correspondents around the world. Launched in 2007 by Tyler Brûlé, Monocle has also offered a series of books, newspapers and a radio channel that runs 24 hours a ...

  • Nhà Xuất bản: JOH
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.60
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Balmuda

Founded by Gen Terao as a one-man-company, Balmuda changed its name to “Balmuda Co., Ltd.” in April 2011 after the success of its premium electric fan “GreenFan” and has since introduced home appliances with unique features and restrained aesthetics. Balmuda products go beyond merely serving as ...

  • Nhà Xuất bản: JOH
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.57
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Michelin guide

Conceived in France in 1900 by tire company Michelin to encourage automobile traveling and thus the sales of Michelin tires, restaurant guidebook Michelin Guide has been a leader in popularizing gourmet culture for over a century. Preserving tradition while inspiring young chefs and providing a ...

  • Nhà Xuất bản: JOH
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.56
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Maison margiela Paris

Recognizable by the signature four white stitches and blank tag, celebrated French fashion brand Maison Margiela made its debut in Paris in 1988. Founder Martin Margiela shied away from the spotlight, choosing anonymity over celebrity and ‘we’ over ‘I’. An avant garde at heart, he challenged the ...

  • Nhà Xuất bản: JOH
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.54
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Muji

Intended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980, as Mujirushi Ryohin, which means “no-brand quality goods.” Having initially started out with just 40 products, Muji now sells more than 7,000 different items and has successfully expanded into the ...

  • Nhà Xuất bản: JOH
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.53
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : MR porter

Started in February 2011 as the male equivalent to women’s fashion e-commerce platform Net-a- Porter, Mr Porter has revolutionized the way men consume style by fusing technology and fashion, online commerce and content. By offering a shopping experience that separates itself from that of offline ...

  • Nhà Xuất bản: JOH
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.51
  • ISSN: 2234-4322
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Seoul

Seoul is the capital city of South Korea, the once war-torn country whose electric path to industrialization made other developing countries pale in comparison. Now home to nearly half of the nation’s population, this intensely populated city was able to quickly absorb a myriad of cultures and ...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2019
  • Số Xuất bản: Issue no.50
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Portland

Located in Oregon in the Pacific Northwest region on the West coast of United States, Portland is a city surrounded by nature. It not only serves as the headquarters of large outdoor sports brands such as Nike and Columbia Sportswear but is also home to Kinfolk, a wunderkind of magazine culture, ...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2017
  • Số Xuất bản: Issue no.58
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Bali

Bali is the only island in the Indonesian archipelago that is predominately Hindu, in contrast to the rest of the islands, which comprise the world’s largest Muslim population. For the Balinese, Hinduism is not just a religion—it’s a fundamental social and spiritual value that forms the bedrock of ...

  • Nhà Xuất bản: Media Company
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.82
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Rapha

Founded in London by cycling enthusiast Simon Mottram in 2004, Rapha became the first sportswear brand to design solid color cycling jerseys made of merino wool, revolutionizing cycling apparel into fashionable clothing. In line with the founder’s passion for cycling, Rapha’s many collections ...

  • Nhà Xuất bản: Media Company
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.84
  • ISSN: 2234-4322
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Tiktok

Magazine F is a food documentary magazine co-created by Magazine B and Baemin, which introduces one particular ingredient that has had a significant impact on people’s table.

  • Nhà Xuất bản: JOH
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.87
  • ISSN: 2234-4322
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Youtube

In 2005, three employees at PayPal came together to cofound YouTube, an online platform where users could upload and share video content with a quickly growing audience. YouTube encouraged the average internet users to tap into their creativity and equipped them with the powerful tool of video ...

  • Nhà Xuất bản: B Media Company
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.83
  • ISSN: 2234-4322
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : % arabica

In 2013, Kenneth Shoji started coffee brand % Arabica as a small café in HongKong. Then, in 2014, the brand opened a global flagship store in Kyoto, Japan, under its “See the world through coffee” motto. One decade later, there are now more than 130 % Arabica stores all across Asia, the Middle ...

  • Nhà Xuất bản: JOH
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.92
  • ISSN: 2234-4322
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Soho house

In 1995, Soho House opened its first location in London as a progressive members-only club for film, music, and other creatives. Its membership pool clearly sets it apart from other traditional member clubs targeting men of certain titles or net worth. Founder Nick Jones sought to create a “home ...

  • Nhà Xuất bản: JOH
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.81
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Hawaii

This history of Hawaii began about 1,500 years ago, when Polynesians ruled the kingdom in the North Pacific Ocean until it was annexed and later incorporated as the 50th US state. Made up of more than 100 islands —including O‘ahu which is known for the Waikiki region, Hawai‘i, and Maui— the ...

  • Nhà Xuất bản: JOH
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.91
  • ISSN: 2234-4322
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Copenhagen

Copenhagen, the capital of Denmark, is recognized as the world’s happiest city and boasts the best welfare system in Northern Europe. The city is brimming with a spirit of community that trades in fierce competition for active and free discourse. This galvanized exchange of ideas has resulted in a ...

  • Nhà Xuất bản: JOH
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.88
  • ISSN: 2234-4322
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : A.P.C.

A.P.C. is a Parisian fashion brand founded by Jean Touitou in 1987 during an experiment with a men’s clothing collection called Hiver 87. A.P.C., which stands for Atelier de Production et de Création, is known for the unique and unassuming yet highly refined aesthetics applied to top-quality ...

  • Nhà Xuất bản: JOH
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.78
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : G-Shock

G-Shock is the first wristwatch brand created by Casio in 1983. When the watch industry was divided into high-end Swiss watches and an ocean of indiscernible low-end brands, G-Shock introduced products with unprecedented strength that confidently vowed to withstand even the worst of falls. The ...

  • Nhà Xuất bản: JOH
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.77
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Blue bottle coffee

A global byword for specialty coffee, Blue Bottle Coffee was established by the clarinet player-turned-coffee guru James Freeman in 2002. Freeman established firm footing for the brand’s distinct coffee culture based on his experience selling drip coffee from a cart at farmers’ markets. His secret ...

  • Nhà Xuất bản: JOH
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.76
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Le labo

Kyoto, located in the Kansai region in southwestern Japan, served as a capital city for over a thousand years, playing a central role in laying the cultural and industrial foundations for Japanese tradition. It remains as an esteemed academic city incubating more than 30 national, public, and ...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2018
  • Số Xuất bản: Issue no.65
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Kyoto

Kyoto, located in the Kansai region in southwestern Japan, served as a capital city for over a thousand years, playing a central role in laying the cultural and industrial foundations for Japanese tradition. It remains as an esteemed academic city incubating more than 30 national, public, and ...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2018
  • Số Xuất bản: Issue no.67
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Instagram

Born in 2010 from the minds of two young Stanford graduates, Kevin Systrom and Mike Krieger, Instagram has grown into the most influential social media platform in just eight years, with over one billion monthly active users around the world. The intuitiveness of image-centric communication, which ...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2018
  • Số Xuất bản: Issue no.68
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Maison kitsune

Contents: Opinion. Label. Companions. Workshops. Modern Parisien. Club Kitsune. Campaign. Looks. Collaborations. Kitsune Vibes.

  • Nhà Xuất bản: JOH
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.69
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Porsche

Beginning in 1948 with the introduction of its first sports car, the 356, Porsche has retained its automotive DNA, epitomized by the iconic 911, while also successfully extending their premium image through SUVs, SUV crossovers, and sedans with the Cayenne, Macan, and Panamera. With masterful ...

  • Nhà Xuất bản: JOH
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.70
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Dji

Seoul-based Magazine B is all about “deep dives on the brands that dominate our lives.” Heavy! But also very cool! Each issue is 130+ ad-free pages dedicated to a single brand from an independent perspective, enriched by fantastic photography and graphics. Think of it as a documentary in print form ...

  • Nhà Xuất bản: JOH
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.71
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Hay

Founded in 2002 by Rolf and Mette Hay in Copenhagen, Denmark, Hay is a home and lifestyle brand offering a wide selection of essential products from home and office furniture to accessories such as mirrors, hangers, and glassware. Firmly rooted in their design philosophy, Hay has collaborated with ...

  • Nhà Xuất bản: JOH
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.72
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Chanel

Chanel, a global luxury goods company, was founded in France by Gabrielle Chanel at the beginning of the last century. The brand offers a broad range of luxury products encompassing ready-to-wear clothing, leather goods, accessories, eyewear, fragrances, cosmetics, skincare, fine jewelry, and ...

  • Nhà Xuất bản: JOH
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.73
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Bangkok

Located in central Thailand, Bangkok has been the nation’s political, economic, and cultural epicenter since it was designated capital by King Rama I in 1782. Bangkok is a transformative city that has retained its Buddhist-centered royal culture while also embracing the Chinese, Vietnamese, and ...

  • Nhà Xuất bản: JOH
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.74
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : L'Occitane

Contents: Comments. Opinion. Market. Into the store. Inner space. User's choice. En provence. Opinion. From where I stand. En Paris. Wellness and the city. Brand story. From land to L'Occitance...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.45
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Rolex

Founded in 1905 by 24-year-old Hans Wilsdorf, Rolex created a completely new type of wristwatch when it introduced the world’s first waterproof watchcase: the Oyster case, which still endures as a symbol of solid manufacturing. Since the 1950s, Rolex has continued to lead the watch industry by ...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2015
  • Số Xuất bản: Issue no.41
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : San Pellegrino

Contents: Market. Opinion. Comments. Versus. Cocktail. Italian sparkling water. Opinion. Design. Brand to brand. Gourmet. Brand story. ..

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2022
  • Số Xuất bản: Issue no.40
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : LEGO

A global toy manufacturer, lego first started from a small Carpenter’s workshop in 1932. Its signature bricks offer unlimited building possibilities and let a wealth of creative ideas emerge through play for anyone. Behind the worldwide popularity of lego, there lies a set of meticulous calculation ...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2013
  • Số Xuất bản: Issue no.13
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Intelligentsia

Intelligentsia has started with a small coffee house in Chicago in 1995. Intelligentsia is a leading specialty coffee company and has now grown to compete neck-and-neck with major coffee chains in last 17 years. The coffee company believes that everyone, from customers all the way back to coffee ...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2012
  • Số Xuất bản: Issue no.11
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Penguin

Since its start in 1935, Penguin has been spearheading in suggesting ideas of what a modern day publisher should pursue by offering paperbacks with affordability and portability, formulating ideas to meet the needs of the times and establishing brand identity through book design ideas. Even when ...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2012
  • Số Xuất bản: Issue no.10
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Lush

Contents: Into the market. Natural cosmetic brands. Lush for hotel amenities. Comments and video clips on Lush. From the culture. Space- inner space. Observation of customers. Freshening up with five pounds...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2015
  • Số Xuất bản: Issue no.06
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : Brompton

BROMPTON’s folding bike was first introduced by its founder and a lifelong engineer, Andrew Ritchie. The folding bike manufacturer is constantly committed to offering top- of- the-line products that it places “quality” as significant part of its brand identity. Indeed, BROMPTON continues to provide ...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2012
  • Số Xuất bản: Issue no.05
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : LAMY

German foundation pen maker LAMY first started as an ORTHOS pen manufacturer in 1930 and established its own brand in1948. In 1966, LAMY introduced its signature product, LAMY 2000, which was inspired by BAUHAUS. The product bears the fountain pen manufacturer’s initial impetus for its design. The ...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2012
  • Số Xuất bản: Issue no.04
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : snow peak

Yukio Yamai, the founder of SNOW PEAK, first started his business of making mountain gear in a small village of Sanjo city, Niigata prefecture. His son, Tohru Yamai later took over the business to expand to lifestyle products and to keep the outdoor products brand evolving. Unlike its competitor ...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2012
  • Số Xuất bản: Issue no.03
  • Vị trí lưu trữ: 03 Quang Trung
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Magazine B : freitag

In 1993, Markus and Daniel Freitag brothers first created their own brand of recycled products, FREITAG, using tarpaulins, inner tubes from bicycles and automobile seatbelts. Freitag brothers have seen commercial success in the global market; yet at the same time, they are in constant pursuit of ...

  • Nhà Xuất bản: JOH& Company
  • Năm Xuất bản: 2023
  • Số Xuất bản: Issue no.01
  • Vị trí lưu trữ: 03 Quang Trung
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The home B : home office, rural life, private sanctuary, simple living, gathering place

"The Home" focuses on houses that shows a distinct attitude of the owner on the way he or she views the space rather than just style, size, or structure. We also categorized the homes that share a similar value. For example, a person that lives and work from home would go under ‘Home Office’ while ...

  • Nhà Xuất bản: JOH
  • Năm Xuất bản: 2023
  • Số Xuất bản: February
  • ISSN: 2633-8149
  • Vị trí lưu trữ: 03 Quang Trung
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The shop : specific stories, the interplay, personal taste, spirit of the times

Contents: Specific stories. The interplay. Personal the taste. Spirit of the times.

  • Nhà Xuất bản: JOH/B Media Company
  • Năm Xuất bản: 2022
  • ISSN: 2234-4322
  • Vị trí lưu trữ: 03 Quang Trung
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ChloE Catwalk : the complete collections

Contents: Gaby aghion & studio. The studio. Martine sitbon. Karl lagerfeld. Stella McCartney. The studio & paulo melim andersson. Hannah MacGibbon...

  • Nhà Xuất bản: THAMES HUDSON
  • Năm Xuất bản: 2022
  • Số Xuất bản: November
  • Vị trí lưu trữ: 03 Quang Trung
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Ralph Lauren's Polo Shirt

The Polo shirt is to Ralph Lauren what Mickey Mouse is to Disney or the Empire State Building is to New York City. Whether worn with the collar popped up, open and untucked, or dressed up under a suit jacket, the Polo embodies the optimism of American style. In Lauren’s words, “It’s honest and from ...

  • Nhà Xuất bản: Rizzoli
  • Năm Xuất bản: 2020
  • Số Xuất bản: May
  • Vị trí lưu trữ: 03 Quang Trung