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- Magazine B : Blue bottle coffee
- Nhà Xuất bản:JOH
- Năm Xuất bản:2022
- Số Xuất bản:Issue no.76
- Kích thước:25 cm.
- Số trang:136 p.
- Số đăng ký cá biệt:210
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Từ khóa:Brand promotion, Blue bottle coffee
- Chủ đề: Brand promotion
- Chuyên ngành: Tạp chí Quốc tế
- Tóm tắt: A global byword for specialty coffee, Blue Bottle Coffee was established by the clarinet player-turned-coffee guru James Freeman in 2002. Freeman established firm footing for the brand’s distinct coffee culture based on his experience selling drip coffee from a cart at farmers’ markets. His secret is to focus entirely on the delicate nuances of coffee beans and hospitality-based individualized service. Somewhat of a unicorn in the coffee world, Blue Bottle Coffee has attracted significant investments from Silicon Valley, and has steadily expanded across the US, with far-flung locations in Tokyo and Seoul.
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