- Magazine B : Rolex
- Nhà Xuất bản:JOH& Company
- Năm Xuất bản:2015
- Số Xuất bản:Issue no.41
- Kích thước:25 cm.
- Số trang:124 p.
- Số đăng ký cá biệt:188
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Từ khóa:Brand promotion, Rolex
- Chủ đề: Brand promotion
- Chuyên ngành: Tạp chí Quốc tế
- Tóm tắt: Founded in 1905 by 24-year-old Hans Wilsdorf, Rolex created a completely new type of wristwatch when it introduced the world’s first waterproof watchcase: the Oyster case, which still endures as a symbol of solid manufacturing. Since the 1950s, Rolex has continued to lead the watch industry by launching a wide range of models, including the Explorer, Submariner, Milgauss, and Oyster Perpetual Day-Date. While a number of brands such as Seiko counterattacked with electronic watches, Rolex has adhered to its original brand values by continuing to produce mechanical watches.
Tạp chí cùng chuyên ngành