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- Magazine B : % arabica
- Nhà Xuất bản:JOH
- Năm Xuất bản:2022
- Số Xuất bản:Issue no.92
- Kích thước:25 cm.
- Số trang:171 p.
- ISSN:2234-4322
- Số đăng ký cá biệt:217
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Từ khóa:Brand promotion, arabica
- Chủ đề: Brand promotion
- Chuyên ngành: Tạp chí Quốc tế
- Tóm tắt: In 2013, Kenneth Shoji started coffee brand % Arabica as a small café in HongKong. Then, in 2014, the brand opened a global flagship store in Kyoto, Japan, under its “See the world through coffee” motto. One decade later, there are now more than 130 % Arabica stores all across Asia, the Middle East, and in major cities like New York City and London. The striking % logo and store design capture the spirit of Japanese minimalism, which advocates for the purging of unnecessary things. Indeed, the brand’s strategic location selection in iconic places coupled with its coffee quality control system are seen as qualities that helped % Arabica quickly become a rising global franchise.
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