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Travel marketing, tourism economics and the airline product : an introduction to theory and practice

Tác giả: Mark Anthony Camilleri

This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory...

Fundamentals of airline marketing

Tác giả: Scott Ambrose, Blaise Waguespack

Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace. Fundamentals of Airline Marketing begins with a...

Practical safety management systems : a practical guide to transform your safety program into a functioning safety management system : 2nd ed.

Tác giả: Paul R. Snyder, Gary M. Ullrich

The advent of the safety management system (SMS) has affected all aviation sectors worldwide, and is now required for most domestic and international air operations, through either regulatory (14 CFR Parts 5, 119, or 121) or voluntary compliance. It’s easy to be intimidated by the scope and...

Airline cabin crew training manual

Tác giả: Emmy Arsonval Maniriho

This manual gives an ideal approach on how to deal with cabin safety and airline services. It is designed for the people who like to become an Airhostess and stewards. Many young people opt for cabin crew as a full-fledged career prospect because of the high salaries, exciting experience of flying...

Tiếp cận văn hóa ẩm thực Huế

Phần 1. Tổng quan nghiên cứu văn hóa aammr thực Việt Nam, văn hóa aammr thực Huế. Phần 2. phong vị aammr thực Huế. Phần 3.Ẩm thực cung đình. Phần 4. Ẩm thực chay. Phàn 5. Ẩm thực với giá trị y lý. Phần 6. Ẩm thực Huế: vấn đề trao quyền. Phần 7. Ẩm thực Huế với phát triển du lịch. Phần 8. Một số vấn...